Freya
Purser

Fashion Imaging & Illustration — London

Original paintings, giclée prints and bespoke hand-painted matchboxes. Bold graphic composition and collage, sold direct from the studio.

Originals

Paintings

One of a kind. Each piece ships packed by hand with a signed certificate of authenticity.

All work
Editions

Prints

Giclée prints, made to order. A3 £65, A2 £85.

Shop prints
Bespoke

Hand-painted
matchboxes

Personalised matchboxes for weddings and special occasions — painted to order, one at a time. A small, strange, memorable thing to put on a table.

Hand-painted matchboxes
In the studio

Watch it get made

Process films from the studio. Hover or tap to play.

Studio
Follow

On Instagram

@freyafashionillustration

Follow
Shop

Available now

Paintings, prints and matchboxes. Prices shown up front.

Bespoke

Matchboxes

Freya hand-paints personalised matchboxes for weddings and special occasions. Each one is painted individually — names, dates, a private joke, whatever the occasion calls for. They work as favours, table settings, or a gift that doesn't look like everyone else's.

Previous commissions

Painted to order

Process

Studio

Where the work gets made. Films are vertical by design — the same cuts work on Instagram and TikTok.

On TikTok

Pieces coming together

Three of the paintings in the shop, filmed start to finish.

@freyapurser
Portfolio

Projects

Campaign and editorial projects. Not for sale — they show range, and they show brands what a commissioned piece looks like.

About

Freya Purser

I am a graduate of London College of Fashion, where I studied Fashion Imaging and Illustration. My practice explores bold graphic composition, collage, and contemporary fashion imagery through a multidisciplinary approach to image-making.

Working across both digital and analogue techniques, I combine photography, 3D design, and traditional and digital drawing to experiment with a wide range of visual processes and mediums. My work is driven by a strong focus on colour, layering, texture, and composition, creating visually striking imagery that balances experimentation with refined fashion aesthetics.

Influenced by contemporary visual culture, editorial design, and mixed-media practices, I aim to create work that feels dynamic, expressive, and immersive. I am particularly interested in projects that merge fashion, art direction, and image-making through innovative and interdisciplinary approaches.

Where to find her

Education

LondonLondon College of Fashion — BA Fashion Imaging & Illustration
Freya Purser
Contact

Get in touch

Commissions, bespoke matchboxes, brand projects, press, or availability of a piece.

Email
freyapurser34@gmail.com
Instagram
@freyafashionillustration
LinkedIn
Freya Purser
TikTok
@freyapurser
Based in
London, UK
Find her in person. She's at markets through the autumn — dates are on the about page.
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